A full custom property platform for the Indore market — listings, CRM, broker portal, and WhatsApp integration — running on the client's own server with zero platform fees.
Property businesses in India lean on platforms like MagicBricks and 99acres — paying recurring fees, competing with rivals on the same listing page, and never owning their leads or data. The client wanted a platform they fully controlled: their listings, their brokers, their customers, their pipeline.
What We BuiltProperty search with filters (location, BHK, budget, type, possession), SEO-optimised listing URLs, EMI calculator, site-visit booking, and a WhatsApp "Enquire Now" button on every page.
Role-based login for Admin, Broker, and Builder. Add, edit, approve, and manage listings; view all leads; approve registrations; track bookings and analytics.
Full lead lifecycle — New → Contacted → Site Visit → Negotiation → Closed — on a drag-and-drop Kanban board, with notes, follow-up reminders, and lead-source tracking.
Direct Meta WhatsApp Cloud API — auto-reply on inbound messages, leads auto-saved to the CRM, and pre-filled messages based on the property being viewed.
No monthly portal fees. Complete visibility of every lead from first touch to close. Brokers and builders onboard themselves through an approval workflow. WhatsApp enquiries land directly in the CRM. The client runs their entire property business on infrastructure they own — code, server, and data.